According to an article from thenational.ae, recognising the UAE as one of its most important markets, Prada officially opened a boutique at Dubai's Mall of the Emirates on Wednesday. Designed by Roberto Baciocchi, it is one of the group's largest. Inside the 1,140-square-metre boutique, shoppers will be met with majestic marble, a succession of symmetrical rooms, luxurious carpeting and a mirror gallery. Separate womenswear and menswear sections house the latest and signature collections, ranging from ready-to-wear, footwear, bags, accessories and a "made-to-measure" area dedicated to bespoke clothing.
With revenues reaching €2.5 million (Dh11.5m) and more than 388 directly operated stores spanning the globe, Prada is one of the most successful family-owned business-turned global empires, run by the power-house couple Miuccia Prada and Patrizio Bertelli.
During a rare sit-down with Stefano Cantino, the group communications and external relations director for Prada, we learn the launch is part of a much wider, international expansion plan.
The special limited editions for this region include a big collection of precious exotic skins, styles and items dedicated to the market such as crocodile leather. We have limited-edition bags, one piece and two special bags made just for this store, which are made with crocodile skin. The idea is the exclusivity of that single exotic leather item.